Tori's pool plus the three requested additions.
MXI GROUPDECISION PATH1 of 4 pages explored
GROUND NEWS × FIFA U-20 WOMEN'S WORLD CUP
The right voice for Poland 2026.
MXI's suggested creator pool, drawn from Tori's selection and the requested additions, shaped around a one-off tournament activation and the stories surrounding the next generation of the women's game.
Prepared by MXI Group2 September 2026
START HERE
Four quick pages. One MXI suggested pool.
Review MXI's suggested creators and the available audience data without overstating what has been checked.
Every creator now carries current audience data.
Zilch, FotMob and Hyperice delivery examples.
Availability and cost checks still required.
MXI SUGGESTIONS
Our suggested creator pool for Ground News.
This is MXI's editorial view of the full pool. Open any creator to see the rationale, audience evidence and recent playable content.
- 01Start with the MXI viewEvery profile shown is an MXI suggestion for Ground News.
- 02Open the profilesReview the rationale, audience data and latest content.
- 03Confirm the practicalitiesAvailability, cost and travel scope remain the next checks.
Important: nobody has been contacted, briefed or approved. Cost and immediate Poland availability remain unconfirmed.
MXI SUGGESTED CREATOR POOL
All 15 suggestions
Open any profile to review MXI's rationale, its available data and latest playable content.
SELECTED AUDIENCE DETAIL
Available audience data
Figures were supplied for eleven confirmed Instagram profiles on 22 July 2026, with The Gunner Gurl added on 1 September and Ami Charlize, Anita Abayomi and Talia Lazarus refreshed on 2 September.
Sort by
| Creator | Followers | UK audience | Engagement | Authenticity | Audience profile | Avg. Reels |
|---|---|---|---|---|---|---|
 Ami Charlize@ami Sort leader | 732.55K | 52.25% | 5.08% | 87.00% | 91.92% female | 278.91K |
 Liv Hawkins@livhawkinss | 389.88K | 58.26% | 3.24% | 52.95% | 69.83% male | 84.06K |
 Felicity Hayward@felicityhayward | 289.18K | 30.52% | 0.38% | 60.83% | 70.99% female | 23.36K |
 The Gunner Gurl@thegunnergurl | 135.47K | 15.11% | 10.16% | 78.41% | 85.22% male | 21.05K |
 Samantha Miller@samanthajademiller | 61.22K | 36.65% | 1.05% | 66.46% | 62.44% male | 6.38K |
 Ally Flan@ally.flan | 32.21K | 41.58% | 5.89% | 84.96% | 90.69% female | 19.59K |
 Rosie Kmita@rosiekmita | 29.46K | 54.14% | 7.11% | 71.20% | 65.34% male | 50.09K |
 Ryhanna Parara@ryhannaparara13 | 24.99K | 58.04% | 4.00% | 73.86% | 71.17% female | 12.87K |
 Mollie Kmita@molliekmita | 22.86K | 57.47% | 2.09% | 70.13% | 57.92% male | 29.12K |
 Nancy Baker@nancebaker_ | 21.96K | 74.69% | 1.70% | 80.59% | 68.66% female | 17.16K |
 Talia Lazarus@talialazarus | 21.10K | 67.67% | 0.73% | 95.92% | 61.40% male | 4.45K |
 Alex Bailess@alexbailess | 18.50K | 69.71% | 1.67% | 76.45% | 78.52% male | 7.81K |
 Anita Abayomi@anitaabayomi_ | 11.42K | 56.41% | 3.64% | 75.24% | 77.14% male | 30.50K |
 Liv McTigue@livmctigue1 | 10.56K | 62.01% | 10.58% | 83.81% | 78.95% female | 20.15K |
 Sister Goals@sistergoalspodcast | 1.88K | 81.21% | 9.26% | 91.76% | 82.79% female | 23.83K |
How to use this data
Sort the confirmed profiles by account size, UK audience share, engagement or authenticity. These figures are planning data and should be refreshed before creator outreach or contracting.
RELEVANT DELIVERY EXPERIENCE
Proof that the model works.
Three compact examples of how MXI and Raps turn creator access into structured, compliant and platform-ready delivery, with published creator work playable below.
Reactive football activations, built to move at match speed.
MXI built the creator infrastructure behind Clean Sheets and Green Seats: talent sourcing, briefs, matchday logistics, FCA and ASA compliance, approvals, tracking and reporting.
8–12creators per match cycle
<24HRSfull-time to live content
967K+audited campaign views
4.93%audited engagement rate
CAMPAIGN CREATORSTalia Lazarus · Rory Talks Football · StuntPegg
CONTENT IN MARKET
Three published Clean Sheets examples from the campaign.
A live tournament campaign powered by football data.
MXI built a multi-creator programme around live World Cup fixtures, translating FotMob features and stats into short-form content with briefs, contracts, tracking links, giveaway codes, approvals and real-time coordination.
634Kcampaign views
5.71%engagement rate
3football creators
8short-form videos
CAMPAIGN CREATORSRory Cook / Rory Talks Football · Olly Thomas / TalkCPFC · Seb Martin / SebOnFootball
CONTENT IN MARKET
One published activation from each of the three campaign creators.
A credible creator and athlete network, not a one-off booking.
Raps built and managed a UK programme spanning talent identification, product seeding, ambassador gifting, whitelisting, content briefing, approvals, reporting and coordination with Hyperice’s US team.
40+creators secured
100+creators engaged
2.5M+content views
83K+content likes
CAMPAIGN CREATORSToshane Boyce · Kalia Lai · Nicky Kelvin
CONTENT IN MARKET
Three actual creator reels recorded in the campaign reporting.
THE REPEATABLE MODELAccess + editorial thinking + operational control.
For Poland 2026, that means the right football voices, a clear media narrative and one managed route from brief to live content.